Case Study

An International School, founded by a celebrity, initially gained attention primarily due to the celebrity’s association. However, the school wanted to shift the focus back to its core strengths in education, infrastructure, and CSR initiatives to attract international students.

Brand Repositioning:

The challenge was to reposition the school’s brand image, moving away from the celebrity spotlight and highlighting its academic excellence, state-of-the-art infrastructure, and commitment to social responsibility. Additionally, the school aimed to emphasize its residential facilities and world-class sports amenities to attract international students.

Solutions:

Amros devised a comprehensive strategy to elevate the brand image of the International School, shifting the narrative from celebrity association to academic excellence and infrastructure.

• Repositioning Strategy
• PR Campaigns
• Media Engagement
• Social Media Strategy

Outcome:

Through strategic PR, media, and social media initiatives, Amros effectively helped the International School reposition its brand image, focusing on its core strengths in education, infrastructure, and social responsibility. The emphasis on academic excellence, coupled with world-class facilities and CSR initiatives, enabled the school to attract a diverse student body and solidify its position as a premier international educational institution.